A sustainable toothbrush, reimagined.
Handcrafted in Italy in collaboration with heritage design house Koh-i-Noor, the Laro × Koh-i-Noor Signature Toothbrush is an eco-friendly, ultra-soft toothbrush with natural fibres designed to elevate your daily oral care ritual while supporting enamel and gum health.
Its sculptural handle is made from Mazzucchelli’s M49 Bioplastic - a bio-based, biodegradable material derived from cellulose acetate and plant-based plasticisers. Designed to replace fossil-based plastics, it offers the durability and beauty of traditional acetate with a lighter environmental footprint.
Finished in a classic tortoiseshell, each toothbrush is polished by hand and made to last; a considered alternative to disposable plastic brushes.
The ultra-soft, natural bristles provide a gentle yet effective clean, helping to protect enamel, support gum health and maintain a balanced oral microbiome. By returning to natural materials, we prioritise comfort, performance and long-term oral health.
Why this matters
Most toothbrushes are made from single-use plastic and designed to be thrown away. This one isn’t.
By choosing a sustainable toothbrush made from biodegradable materials, you’re investing in a lower-impact alternative - without compromising on performance or design.
A sustainable toothbrush, reimagined.
Handcrafted in Italy in collaboration with heritage design house Koh-i-Noor, the Laro × Koh-i-Noor Signature Toothbrush is an eco-friendly, ultra-soft toothbrush with natural fibres designed to elevate your daily oral care ritual while supporting enamel and gum health.
Its sculptural handle is made from Mazzucchelli’s M49 Bioplastic - a bio-based, biodegradable material derived from cellulose acetate and plant-based plasticisers. Designed to replace fossil-based plastics, it offers the durability and beauty of traditional acetate with a lighter environmental footprint.
Finished in a classic tortoiseshell, each toothbrush is polished by hand and made to last; a considered alternative to disposable plastic brushes.
The ultra-soft, natural bristles provide a gentle yet effective clean, helping to protect enamel, support gum health and maintain a balanced oral microbiome. By returning to natural materials, we prioritise comfort, performance and long-term oral health.
Why this matters
Most toothbrushes are made from single-use plastic and designed to be thrown away. This one isn’t.
By choosing a sustainable toothbrush made from biodegradable materials, you’re investing in a lower-impact alternative - without compromising on performance or design.
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